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MAY 2017 - Keep America Beautiful and The Coca-Cola Company are working
together to address one of the primary barriers to recycling in public spaces by
making access to recycling bins more readily available and convenient through
the Coca-Cola/Keep America Beautiful Public Space Recycling Bin Grant Program.
Keep America Beautiful and The Coca-Cola Company awarded 30 recycling bins to
the Borough of Carnegie, making more bins available so that Carnegie can recycle
right.
The Borough of
Carnegie placed these bins throughout our parks,
Carnegie Park, Chioda Park, Seventh Avenue Ball Field, and the Tot Lot. We are
thrilled with this opportunity to promote recycling in public places located
within our community and look forward to the positive effect it will have on the
children who visit our parks.
In total, the
Coca-Cola/Keep America Beautiful Public Space Recycling Bin Grant Program will
provide 3,522 recycling bins to colleges and universities, along with 996 bins
to local governments and nonprofit organizations. The recycling bins are made
possible through a grant from the Coca-Cola Foundation, the philanthropic arm of
The Coca-Cola Company.
More than 45
percent of the bins are designed specifically for permanent, ongoing use in
public spaces such as athletic fields, K-12 schools, fairs and festivals,
special events and park settings, with the remaining 55 percent to be used by
students in college residence hall settings. The 2016 program is expected to
result in an estimated 1 million pounds of recyclable materials collected during
their first year in use.
"The number
one thing we can do to get people to recycle is make it convenient," said Brenda
Pulley, senior vice president, recycling, Keep America Beautiful. "With
Coca-Cola's continued support, the grant program addresses that need by creating
thousands of new opportunities for people to recycle in public areas across the
country."
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"At Coca-Cola, we are working with partners across the country to invest in, and
support a strong recycling system," said Bruce Karas, vice president of
sustainability, Coca-Cola North America. "Through partnerships like the Keep
America Beautiful and the Public Space Recycling Bin Grant program, we can help
reduce overall waste by making it even easier and more convenient for people to
recycle both at home and in public spaces."
The Coca-Cola/Keep America Beautiful Recycling Bin Grant Program addresses lack
of convenience by providing a significant number of bins in strategic locations.
Including the 2016 grants, over 49,000 recycling bins will have been placed by
the program in 925 communities nationwide since its inception in 2007. In
addition to the grants, Keep America Beautiful provides technical best practice
guidance to grant recipients and organizations about setting up effective
away-from-home and on-the-go recycling programs.
Grant recipients were chosen by Keep America Beautiful based on their potential
to collect the most cans and bottles as well as other considerations such as the
extent of their need, recycling experience, and their ability to sustain the
program in the future. A full list of the 2016 Coca-Cola/Keep America Beautiful
Public Space Recycling Bin Grant recipients, as well as Keep America Beautiful's
best practices guide, "Designing Effective Public Space Recycling Programs,"
are available at https://bingrant.org.
Behavioral research has shown that
two of the primary barriers that stop people from recycling are the lack of
convenient opportunities and confusion about what to recycle. A 2009 study
conducted by Keep America Beautiful showed only 12 percent of surveyed public
locations had infrastructure to recover recyclable items. This lack of recycling
opportunities is reflected in a separate national survey conducted for Keep
America Beautiful in 2013, in which 92 percent of respondents said they recycle
at home while only 41 percent indicated that they typically recycle in public
spaces.
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In addition to providing more convenient
opportunities to recycle, the Coca-Cola/Keep America Beautiful Public Space
Recycling Bin Grant helps to address the issue of confusion by providing bins
that incorporate recognized best practices for bin design and labeling.
About Keep America Beautiful At Keep America Beautiful, we want to ensure
that beauty is our lasting signature. A leading national nonprofit, Keep America
Beautiful inspires and educates people to take action every day to improve and
beautify their community environment. We envision a country where every
community is clean, green, and a beautiful place to live. Established in 1953,
Keep America Beautiful provides the expertise, programs and resources to help
people End Littering, Improve Recycling, and Beautify America's Communities. The
organization is driven by the work and passion of more than 620 community-based
Keep America Beautiful affiliates, millions of volunteers, and the support of
corporate partners, municipalities, elected officials, and individuals. To
donate or take action, visit
kab.org. Follow us on
Twitter and
Instagram, like
us on
Facebook, or view us on
YouTube.
About The Coca-Cola Foundation The Coca-Cola Foundation is the global
philanthropic arm of The Coca-Cola Company. Since its inception in 1984, the
Foundation has awarded more than $820 million in grants to support sustainable
community initiatives around the world. For more information about The Coca-Cola
Foundation, please visit
www.coca-colagivingback.com
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